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Arabic for Designers Second Edition
March 1, 2012
Contact: Adynah Johnson
Telephone: 718-834-8000
Arabic for Designers, Second Edition updates MBP’s classic work for English-speaking designers working with the cultural and design complexities of Arabic.
Since the release of the first edition, the need for companies in the West and Asia to utilize Arabic has increased exponentially, and Arabic for Designers, Second Edition gives them the tools to do so proficiently. The new edition presents examples of contemporary advertising and marketing campaigns to highlight recent changes in design trends building on the rich store of design successes—and failures—cataloged in the original.
Author Mourad Boutros draws from his visually astounding portfolio to provide heavily illustrated case studies of redesigns and logotype conversions for European and Middle Eastern television networks, websites, and printed media. The second edition includes an expanded chapter on “The Value of Cultural Knowledge,” which displays more examples of advertising campaigns that failed due to their misunderstanding and narrow grasp of Arabic’s many cultural and typographic nuances. The book’s “Gallery” section features designs that incorporate Arabic successfully, artfully, and with innovation.
Mourad Boutros and Arlette Boutros head Boutros International, which has led the field of Arabic creativity, typography, calligraphy, and design for more than 40 years. Since 1966, Boutros International has focused on meeting the latest technological requirements and the creative needs of the Arabic-speaking world. Its designers and technical experts are consistently at the forefront of developments within the field. Working globally, they have completed projects ranging from the creation of Arabic typeface collections for internationally renowned software and design houses to designing corporate Arabic logotypes and private commissions.
Mark Batty Publisher (www.markbattypublisher.com) is an independent publisher dedicated to making distinctive books on the visual art of communicating, showcasing the visual power and innovation of contemporary culture in all of its varied poses. Today, the visual comes at us from more places than ever, and its dissemination is faster and more advanced every year. Books from Mark Batty Publisher capture this acceleration on the pages of every book. Affordable, well designed, thoughtfully created, and produced to last, MBP books are artful products that readers want to hold onto forever.
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