Shadows of Time
Nathan Troi Anderson
- Page Count: 96
- Size: 8 1/2 x 8 1/2 inches
- Format: Casebound with dust jacket
- Publication Date: December 2006
- Price: $24.95
- ISBN: 0-9762245-9-3
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“Ads are the cave art of the twentieth century.” Marshall McLuhan made many such comments regarding the nature and social relevance of advertising. In Shadows Of Time, Nathan Troi Anderson juxtaposes incredibly nuanced black and white photographic images of cave art from the southwestern United States and Asia against recognizable contemporary advertising that demonstrates how McLuhan’s words were more than just ideas; they were reality.
Shadows of Time explores the interplay between the advertised promise of a technological utopian future and ancient petroglyphs, ruins, and rock formations that represent humanity’s early efforts to externalize interior thoughts. Accompanied by an informative essay by McLuhan’s official biographer W. Terrence Gordon, which responds directly to Anderson’s photographs by demonstrating how they echo McLuhan, Shadows of Time continues the long-studied relationship between humanity and the environments it inhabits. The photographs contained within take the viewer from the darkness of caves and ancient rock faces adorned with petroglyphs to the blinding artificial light of contemporary advertising and the cities it illuminates.
More than an homage to Marshall McLuhan, Shadows of Time reveals the beginning of humanity’s design tendencies, shows how we have changed and indicates where the future leads.
Black & White
